Why Are Organizations Like KFC,Heinz Foods,Toys R Us,and Anheuser Busch

question 82

Multiple Choice

Why are organizations like KFC,Heinz Foods,Toys R Us,and Anheuser Busch placing more emphasis on sales promotions than ever before?

• A)because they want to use sales promotions rather than engage in price wars
• B)because they are convinced sales promotions can be used to build brand equity more effectively and more quickly than other promotional mix elements
• C)because the use of sales promotions allows them to cut back and/or completely eliminate their use of coupons
• D)because consumers have less time to shop
• E)because the use of allowances,deals,and premiums confuse consumers

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Definitions:

Car Owners

Individuals or entities that hold legal ownership of automobiles, entitling them to use, control, and transfer the vehicles as desired.

Confidence Interval

A span of numbers, obtained from sampling data, which is expected to encompass the value of an unspecific population characteristic, given a certain confidence level.

Population Total

The sum of all observations or values in a given population set.

T-Statistic

A type of test statistic used in hypothesis testing when the sample size is small and the population variance is unknown.