Which of the Following Is a Reasonable Objective for Consumer-Oriented

question 101

Multiple Choice

Which of the following is a reasonable objective for consumer-oriented sales promotions?

• A)to obtain trial of a new brand
• B)to encourage repurchase of a brand
• C)to increase consumption of an established brand
• D)to enhance advertising and marketing efforts
• E)all of the above

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Definitions:

Neo-Freudian

Psychologists who were influenced by Freud's theories but developed their own distinct psychological theories and concepts.

Jung

Refers to Carl Jung, a Swiss psychiatrist and psychoanalyst who founded analytical psychology and introduced concepts like archetypes and the collective unconscious.

Denial

A psychological defense mechanism where an individual refuses to accept reality or facts, thus avoiding a psychologically uncomfortable truth.

Terminal Illness

A terminal illness is a disease or condition that is considered incurable and is likely to lead to death.