Which of the Following Communications Methods Is Potentially the Most

question 44

Multiple Choice

Which of the following communications methods is potentially the most powerful?

• A)sales promotions
• B)advertorials
• C)specialty advertising
• D)publicity
• E)advocacy advertising

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Definitions:

Activation-information-mode Model

A theory suggesting that dreams are initiated in the brain's pons and that their content is affected by the dreamer's personal life and experiences.

Dreams

Successions of images, ideas, emotions, and sensations occurring involuntarily in the mind during certain stages of sleep.

Waking Hours

The period of the day during which an individual is awake and engaging in activities, as opposed to sleeping.

Hidden Observer

A concept in hypnosis suggesting that a part of the mind remains aware and observes when the rest of the mind is under hypnosis.