Which of the Following Statements About the Changing Role of Sales

question 136

Multiple Choice

Which of the following statements about the changing role of sales promotion agencies is true?

• A)Sales promotion agencies are becoming more involved in the advertising and promotional planning process.
• B)Sales promotion agencies often work on an equal basis with advertising agencies in the planning of promotional programs.
• C)Sales promotion agencies are being used to develop long and short-term promotional strategies as well as for tactical implementation.
• D)Sales promotion agencies are being selected and evaluated on the basis of formal reviews.
• E)All of the above statements about the changing role of sales promotion agencies are true.

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Definitions:

Discrete Distribution

A statistical distribution that shows the probabilities of outcomes with finite values or countable outcomes.

Interval of Time

A specific duration or length of time between two points or events.

Probability

A mathematical concept that quantifies the likelihood of an event happening, ranging from 0 (impossible) to 1 (certain).

Transponders

Electronic devices that receive a signal and automatically transmit a predetermined response.