Consumers Have Become More Sensitive and Responsive to Sales Promotion

question 91

Multiple Choice

Consumers have become more sensitive and responsive to sales promotion because:

• A)consumers are multi-brand loyal
• B)consumers purchase more on the basis of price,value,and convenience than brand.
• C)many purchase decisions are being made in the store where many sales promotions are found
• D)marketers are offering consumers more promotions to attract and maintain customers
• E)of all of the above reasons

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Definitions:

Franco Harris

A former professional American football player, best known as a Hall of Fame running back for the Pittsburgh Steelers.

Terry Bradshaw

A former American football quarterback who played professionally in the National Football League (NFL).

Multibillion-Dollar Company

A business entity with a valuation or market capitalization in the billions of dollars, indicating substantial financial size and business scale.

Search Engine

A software system designed to carry out web searches, allowing users to find information on the internet.