Which of the Following Describes a Sales Promotion That Can

question 8

Multiple Choice

Which of the following describes a sales promotion that can be used by a marketer to defend its current customer base?

• A)Use special price promotions to encourage consumers to stock up on the brand.
• B)Use bonus pack promotions to get consumers to buy larger sizes.
• C)Use coupons to encourage consumers to continue to buy the brand.
• D)Use trade promotions to encourage retailers to display and promote the brand.
• E)Do any or all of the above.

---

Definitions:

Neophobia

The fear of anything new or unfamiliar.

Basal Metabolic Rate

How quickly the body burns energy to support fundamental processes like breathing and temperature maintenance while in a state of rest.

Energy Expenditure

The amount of energy a person uses to conduct daily activities and bodily functions.

Unfamiliar Foods

Foods that are not recognized or commonly eaten by an individual, often due to cultural or personal unfamiliarity.