Delta Airlines Began Offering Triple Miles to Members of Its

question 111

Multiple Choice

Delta Airlines began offering triple miles to members of its frequent flyer program when they took any Delta flight from New York to Miami.Then United and other airlines immediately matched the offer,and it was believed for a long time that they all must continue the program or lose their competitive position.This situation is an example of:

• A)a synergistic effect.
• B)a sales promotional trap or spiral.
• C)a multilevel sales promotion.
• D)a trade-off allowance.
• E)the attribution theory in operation.

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Definitions:

Scrambled Merchandising

A retail strategy where a store adds products outside its traditional assortment, potentially to attract a wider customer base.

Supercenter

A large retail store that combines a supermarket and a department store, offering a wide variety of goods including groceries and general merchandise.

Full-Size Grocery Store

A large retail store offering a wide variety of food and household products, typically including fresh produce, meat, bakery, and dairy sections.

Scrambled Merchandising

A retail strategy where a store sells products beyond its traditional inventory or market, often to increase foot traffic or capitalize on cross-selling opportunities.