Which of the Following Is NOT an Advantage Inherent in the Use

question 153

Multiple Choice

Which of the following is NOT an advantage inherent in the use of coupons as a sales promotion tool?

• A)Coupons offer price reductions to consumers who are price sensitive.
• B)Coupons are an effective way of generating trial of a new product.
• C)Coupons are often used by consumers who already use the brand and would purchase it without a coupon.
• D)Coupons can encourage repeat purchase of a brand.
• E)Coupons can encourage non-users to try a brand.

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Definitions:

Negative Outcomes

Undesirable or unfavorable results deriving from specific actions, decisions, or circumstances.

Sexual Harassment

Involves unwelcome sexual advances, requests for sexual favors, and other verbal or physical harassment of a sexual nature in the workplace or learning environments.

Psychological Well-being

An individual's overall mental health and life satisfaction, encompassing emotional, psychological, and social aspects.

Intentionally Deceives

Deliberately misleading or causing someone to believe something that is not true, often for personal gain or advantage.