Which of the Following Statements About the Use of Premiums

question 86

Multiple Choice

Which of the following statements about the use of premiums as a sales promotion tool is true?

• A)The use of premiums is very popular among fast food restaurants as a way of attracting children.
• B)Premiums are not subject to restrictions from industry and government agencies.
• C)Redemption rates for mail-in premium offers are very high.
• D)Consumers are always required to pay at least some of the costs of a premium offer.
• E)Mail-in premiums offer immediate reinforcement to the purchaser.

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Definitions:

Type A

A personality type characterized by high ambition, aggression, competitiveness, and a sense of urgency, often linked to stress and heart disease.

Temper

An individual's characteristic mood or emotional state, which can influence their behavior and reactions.

Executive

Pertains to the branch of a government or organization responsible for putting decisions or policies into effect, or referring to the higher-level administrative or managerial functions in a business.

Type B

Personality type characterized by a more relaxed, non-urgent approach to life, and less prone to stress compared to Type A personalities.