Which of the Following Marketing and Promotional Functions Can Be

question 143

Multiple Choice

Which of the following marketing and promotional functions can be performed at trade shows?

• A)planogram development
• B)prospect identification
• C)self-liquidating contests to improve trade relationships
• D)transformational marketing
• E)all of the above

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Definitions:

Operating Leverage

A measure of how a company's operating income responds to a change in sales volume, indicating the proportion of fixed versus variable costs.

Variable Costs

Expenses that vary based on the amount of products or services a company generates.

Break-Even Number

The quantity of products or services a business needs to sell to cover its costs, without making a profit or a loss.

Passenger

An individual who travels in a vehicle, aircraft, or vessel, but does not operate it or work as part of the crew.