Cheerwine Is a Cherry-Flavored Cola

question 40

Multiple Choice

Cheerwine is a cherry-flavored cola.A visit to its Web site shows consumers where the regional cola can be purchased,offers visitors a store where they can purchase clothes and other items bearing the Cheerwine brand,a selection of recipes using Cheerwine,and links to the Cheerwine NASCAR site.From this information,which of the following communications objective does this site have?

• A)to generate interest in Cheerwine
• B)to create disintermediation
• C)to serve as a point-of-purchase display
• D)to replace traditional advertising
• E)to disseminate information to nonusers

---

Definitions:

Motivated Behaviors

Actions driven by internal desires and goals, reflecting an individual's needs, aspirations, or objectives.

Personal Causation

An individual's perception of their capability to influence or produce effects in their life.

Extrinsic Motive

An external incentive for behavior, such as rewards or punishments, that influences one's actions.

Self-actualized Person

An individual who has realized and fulfilled their potential, achieving self-fulfillment and reaching the highest level of Maslow's hierarchy of needs.