Interactive TV,interactive CD-ROMs,kiosks,and Interactive Phones

question 49

Multiple Choice

Interactive TV,interactive CD-ROMs,kiosks,and interactive phones:

• A)are viewed by businesses as breeches of consumer rights to privacy
• B)can be used as contributors to an IMC program
• C)cannot be linked with traditional advertising media
• D)will replace the Internet in most IMC programs
• E)are not viewed as being viable elements within a well-designed IMC program