Which of the Following Methods of Measuring Effectiveness of Advertising

question 50

Multiple Choice

Which of the following methods of measuring effectiveness of advertising on the Web has become the universally accepted method adopted by ad agencies?

• A)hits
• B)clicks
• C)impressions/page views
• D)click-through rate
• E)none of the above

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Definitions:

John Kotter

An author and professor known for his work on leadership and change management, particularly his 8-step process for leading change.

Leadership

The process of guiding and directing the behavior of people in the work environment.

Management

The process of dealing with or controlling things or people, including planning, organizing, directing, and controlling resources to achieve organizational goals.

Autocratic Style

A style of leadership in which the leader uses strong, directive actions to control the rules, regulations, activities, and relationships in the work environment.