Which of the Following Is NOT a Valid Objective for a Marketer

question 66

Multiple Choice

Which of the following is NOT a valid objective for a marketer who is employing the Internet as a communications vehicle?

• A)to create an image
• B)to generate interest
• C)to disseminate information
• D)to prevent price wars
• E)to create awareness

Recognize the importance of setting goals and accomplishing them in sales planning.

Understand the process and strategies involved in effective sales calls.

Understand the importance of planning and practicing sales presentations.

Recognize the significance of matching product benefits to customer needs.

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Definitions:

Vicarious Liability

Refers to a legal principle where an entity (such as an employer) can be held responsible for the actions or omissions of another person (like an employee), under certain conditions.

Sole Proprietorships

A business structure where a single individual owns, manages, and is personally responsible for all aspects of the business.

Ratified Inadvertently

Approved or confirmed accidentally or without the full intention to do so.

Full Disclosure

The obligation to reveal all relevant details of a transaction.