The Weather Channel Provides Dollars in Return for Its Name

question 7

Multiple Choice

The Weather Channel provides dollars in return for its name association with www.iwon.com, an Internet portal. The Weather Channel also contributes weather information to the site. What method for advertising on the Internet does the Weather Channel use?

• A) interstitial
• B) a regular sponsorship
• C) push technology
• D) pop-unders
• E) content sponsorship

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Definitions:

Taste of Food

The sensory experience that is derived from the combination of flavor compounds, textures, and aromas when consuming a substance.

Salivation

The secretion of saliva in the mouth, which is often triggered by the presence or anticipation of food.

Behaviorism

A school of psychology that focuses on observable behaviors and the ways in which they're learned, rather than on feelings or thoughts.

Psychology

The science of behavior and mental processes.