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When the Financial Times Published an Article About the Mills

question 66

Multiple Choice

When the Financial Times published an article about The Mills Corporation building a multi-leisure complex in Madrid,Spain,the company supplied the written information the author of the articles needed to write knowledgeably about a complex that will offer a blend of entertainment,retailing,lodging and offices.In fact,this information was made available to several different European and U.S.newspapers.Which public relations tool was employed?


Definitions:

Effective Interest Rate

The actual rate of interest earned or paid on an investment or loan, taking compounding into account.

Bond Carrying Value

The net book value of a bond on a company's balance sheet, calculated as the bond's face value plus any unamortized premiums or minus any unamortized discounts.

Callable Bonds

Securities that the issuer has the option to repurchase prior to their due date at a predetermined price.

Bond Indenture

A legal contract between a bond issuer and a bondholder that details the terms of the bond, such as the coupon rate, maturity date, and obligations of the issuer.

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