_____ Allow Companies to Push a Message to a Consumer

question 31

Multiple Choice

_____ allow companies to push a message to a consumer rather than wait for them to find it.

• A)Webcasting technologies
• B)Webscrolls
• C)Interstitials
• D)Internet contests
• E)Site buttons

---

Definitions:

Hans Eysenck

A German-born psychologist known for his work on the dimensions of personality and its genetic and environmental bases.

Psychology

The scientific study of the mind and behavior, including processes involved in perception, cognition, emotion, and interaction.

Big Five Personality Factors

Five broad dimensions used to describe human personality, including openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Conscientiousness

A personality trait characterized by diligence, carefulness, and a desire to do a task well.