Which of the Following Statements Describes the Relationship Between the Internet

question 91

Multiple Choice

Which of the following statements describes the relationship between the Internet and personal selling in an integrated marketing communications program?

• A)The Internet is not a good source of leads for a company's sales force.
• B)Customer service can only be provided by an actual person.
• C)One-to-one relationships can only be established by the salesperson and not on a computer.
• D)In a well-designed IMC program,the use of the Internet and personal selling should be complementary.
• E)A company's Web site cannot be expected to stimulate trial purchase;only salespeople can do this.

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Definitions:

Marginal Revenue

The additional financial return from selling a further unit of a good or service.

Marginal Cost

The increase in cost that arises from producing an additional unit of a good or service.

Profits

The financial gain made in a transaction or operation, calculated as the difference between revenue and costs.

Marginal Cost

The cost of producing one additional unit of a good or service, crucial for decision-making on output levels.