For Market Segmentation and Targeting,direct Marketers Rely Most Heavily On

question 27

Multiple Choice

For market segmentation and targeting,direct marketers rely most heavily on:

• A)primary qualitative research
• B)census data
• C)a database
• D)survey responses
• E)focus groups

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Definitions:

Penetration Pricing

A pricing strategy where the price of a product is initially set low to rapidly reach a wide fraction of the market and stimulate growth.

Price Sensitivity

The degree to which the price of a product affects consumers' buying behaviors or the demand for the product.

Substitution Risk

The potential loss or decrease in market share due to consumers opting for alternative products or services.

Cross Subsidy

A pricing strategy where the revenue or profits from one product or service are used to support another within the same company, often to gain competitive advantage.