Disadvantages Inherent in the Use Direct Marketing Include

question 34

Multiple Choice

Disadvantages inherent in the use direct marketing include:

• A)difficulty in obtaining effectiveness measurements
• B)poor image factors
• C)lack of flexibility
• D)difficulty in acquiring TV time
• E)all of the above

---

Definitions:

Supply Management Process

A comprehensive approach to managing the acquisition of goods and services, from understanding the needs to selecting suppliers and managing relationships.

Efficiency

The degree to which a process, system, or organization minimizes waste and utilizes resources optimally to achieve desired outcomes.

Cost Analysis

The process of evaluating the costs associated with a project or business operation to determine its financial feasibility and identify areas for cost reduction.

Multiple Source

The practice of procuring a good or service from several suppliers to reduce dependency on any single supplier and increase competitiveness.