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To successfully implement a direct marketing program,companies must:
Indorsed in Blank
A signature on a negotiable instrument, such as a check or promissory note, without specifying a new owner, making it payable to the bearer.
Payable
Refers to an amount of money that is owed and should be paid, typically within a specific time frame.
Assignee
The individual or entity to whom rights or property are legally transferred.
Negotiable Instrument
A written document guaranteeing the payment of a specific amount of money, either on demand or at a set time, with the payer name either mentioned or implied.
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