Databases Are Used

question 56

Multiple Choice

Databases are used:

• A)to improve the selection of market segments
• B)to assist in the stimulation of repeat purchases
• C)to create transactional sales
• D)as the foundation from which direct marketing programs evolve
• E)in all of the above ways

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Definitions:

Just World

The belief that the world is fundamentally fair and that justice prevails, leading individuals to rationalize injustices or victimization.

Actor-Observer Effect

A cognitive bias in which people tend to attribute their own actions to external circumstances but the actions of others to inherent traits.

Fundamental Attribution Error

The tendency to overestimate the effect of personality or disposition and underestimate the influence of situational factors when explaining others' behaviors.

False Consensus Effect

The tendency to overestimate the extent to which others share our beliefs, attitudes, and behaviors.