In Direct Marketing Situations, When It Is Necessary to Screen

question 80

Multiple Choice

In direct marketing situations, when it is necessary to screen or qualify potential buyers, it is advisable to use:

• A)the two-step approach.
• B)the one-step approach.
• C)direct mail rather than telemarketing.
• D)direct-response television.
• E)SMRB's data on direct marketing purchasers.

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Definitions:

People-Centered Management

A management style that prioritizes the well-being and development of employees as the key to organizational success.

Authoritarian Management

A management style characterized by strict control, limited employee input, and a hierarchical decision-making process.

Autocratic Managers

Leaders who make decisions unilaterally without much input from team members, typically involving strict control over all decision-making in the workplace.

Job Organization

A systematic structuring of jobs within a company to facilitate efficiency, collaboration, and the achievement of business objectives.