_____ Is the Direct,personal Presentation,demonstration and Sales of Products to Consumers

question 84

Multiple Choice

_____ is the direct,personal presentation,demonstration and sales of products to consumers in their homes.

• A)A need-stimulus sales presentation
• B)Direct marketing
• C)A personal shopper program
• D)Consultative selling
• E)Direct selling

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Definitions:

Budget Constraint

The limits placed on the consumption choices of individuals by their income and the prices of goods and services.

Utility

An indicator of pleasure or contentment obtained from the acquisition and use of products and services.

Utils

A theoretical unit of measurement used in economics to quantify the amount of utility or satisfaction derived from consuming goods and services.

Indifference Curves

Graphical representations in economics, illustrating different combinations of goods or services among which a consumer is indifferent.