Advertisers Can Measure the Relative Effectiveness of a Direct Marketing

question 87

Multiple Choice

Advertisers can measure the relative effectiveness of a direct marketing campaign quickly by looking at:

• A)cost per thousand (CPM).
• B)the breakeven point.
• C)reach and frequency.
• D)cost per order (CPO).
• E)net sales.

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Definitions:

Adjusting Entries

Entries made in the accounting records at the end of an accounting period to allocate income and expenses to the period in which they actually occurred.

Merchandising Company

A company that purchases goods ready for sale and sells them to customers, typically involved in retail or wholesale trade.

Service Company

A business that provides intangible products or services to consumers, rather than physical goods.

FOB Destination

A shipping term where the seller is responsible for the transportation costs and risks until the goods reach the buyer's specified location.