Which of the Following Statements About Audience Measurement in Promotional

question 20

Multiple Choice

Which of the following statements about audience measurement in promotional products marketing is true?

• A)Reach and frequency are as easy to measure with promotional products marketing as with print advertising.
• B)Response to direct-mail advertising with included promotional products marketing is typically used as a measure of all support media.
• C)Donnelly Marketing has established an acceptable method for measuring the impact of promotional products marketing on sales.
• D)Companies that use promotional products marketing are not interested in sales;they only want to create goodwill.
• E)There is no established ongoing audience measurement system for promotional products marketing.