Which of the Following Is a Disadvantage Associated with Yellow

question 70

Multiple Choice

Which of the following is a disadvantage associated with Yellow Pages advertising?

• A)limited availability
• B)nonintrusiveness
• C)a passive orientation
• D)long lead time
• E)absence of clutter

---

Definitions:

Debt-Equity Ratio

Measures a company's financial leverage calculated by dividing its total liabilities by stockholders' equity.

Pre-Tax Cost

The expense or cost incurred by an entity before taxes have been deducted.

Unlevered Cost

The cost of an investment or project assuming no debt is used to finance the investment; reflecting its cost of capital without leverage.

Unlevered Cost

The cost of capital that a company faces before taking into account the effects of debt financing.