Which Support Medium Should Be Employed If the Objective Is

question 53

Multiple Choice

Which support medium should be employed if the objective is to associate the product with a very specific type of user and to appear as though it's really not being advertised at all?

• A)billboards
• B)branded entertainment
• C)advertising specialties
• D)in-flight advertising
• E)yellow pages

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Definitions:

Dinitrochlorobenzene

An aromatic compound with two nitro groups and one chloro group attached to a benzene ring, used in the manufacture of dyes and explosives.

Protonation

The addition of a proton (H+) to an atom, molecule, or ion, usually increasing its net positive charge.

Sodium Hydroxide

A strong base and alkali that is highly soluble in water, forming caustic solutions, commonly used in many industrial and laboratory processes.

Transformation

A thorough or dramatic change in form or appearance.