Which of the Following Statements About Product Placement Advertising Is

question 24

Multiple Choice

Which of the following statements about product placement advertising is true?

• A)The product placements benefit from low potential for exposure.
• B)There is a strong source association between actors and the products.
• C)The major disadvantage associated with the use of product placement advertising is its costs.
• D)The recall of product placements is generally lower than that of television ads.
• E)Alcohol and tobacco companies are legally prohibited from using product placements.

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Definitions:

Planning

The process of making detailed strategies or arrangements beforehand to achieve specific goals or outcomes.

Completing

The act of finishing a task or bringing something to an end.

Business Communication

The sharing of information between people within and outside the organization that is performed for the commercial benefit of the organization.

General Category

A broad classification or grouping that encompasses a wide range of items, concepts, or phenomena sharing common characteristics.