Which of the Following Statements Provides a Reason Why Consumers

question 6

Multiple Choice

Which of the following statements provides a reason why consumers are more receptive to magazine advertising than to television advertising?

• A)Unlike television ads,magazine ads are intrusive and not easy to ignore.
• B)Consumers generally choose to purchase a magazine because they are interested in the content and ads are additional information relevant to the issue or topic area.
• C)There are not many ads in most magazines,so they do not bother consumers.
• D)Because more creative options are available for magazines than for television advertising,magazine ads are more interesting.
• E)Magazine advertising does not provide the psychographic or demographic selectivity that television does.

Understand the standard structure and components of a cover letter for a sales proposal.

Comprehend the role and importance of an executive summary in a business plan.

Grasp the significance of conservative estimations in budget preparation for proposals.

Identify the critical elements that should be included in the methods section of a proposal.

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Definitions:

Marginal Utility

The shift in happiness or benefit a person receives from using one more unit of a particular product or service.

All-you-can-eat

A service often provided by restaurants where customers can consume as much food as they want for a fixed price.

Buffet Restaurants

Restaurants that offer a variety of foods displayed on a buffet table, allowing customers to serve themselves a wide range of dishes for a fixed price.

Value Loss

The decrease in the worth or price of an asset or a commodity in the market over time.