Which of the Following Statements About the Use of Slice-Of-Life

question 65

Multiple Choice

Which of the following statements about the use of slice-of-life executions is true?

• A)Slice-of-life executions are very inefficient in business-to-business advertising.
• B)To be effective,a slice-of-live execution should avoid mimicking real life because its primary purpose is to rise above the clutter.
• C)Slice-of-life executions only work well for advertising for consumer products with perceived homogeneous qualities.
• D)Many advertisers like slice-of-life executions because they feel they are an effective way to present a situation to which consumers can relate.
• E)All of the above statements about the use of slice-of-life executions are true.

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Definitions:

Melanin

A colorant created by melanocytes within the skin, hair, and eyes that is accountable for pigmentation and safeguards against ultraviolet radiation.

Epidermis

The top layer of skin that acts as a waterproof shield and is instrumental in the development of our skin tone.

Stratum

A layer or a series of layers of rock in the ground or a level or layer of a material, typically one of several parallel layers stacked one above the other.

Melanocytes

Cells located in the skin that produce melanin, the pigment responsible for the skin's color and protection against UV radiation.