Advertisers Who Are Seeking Broad Reach and Frequency in Their

question 46

Multiple Choice

Advertisers who are seeking broad reach and frequency in their media schedules:

• A)find magazines very effective since individual publications reach a very broad target audience
• B)can use monthly magazines to easily obtain desired frequency
• C)must purchase space in a number of different magazines since most publications have thin penetration of households
• D)need to advertise repeatedly in the same magazine
• E)will find broad reach and frequency an easy goal to accomplish with magazines

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Definitions:

Treasury Bill

A short-term government security issued at a discount from the face value and paying no interest, maturing usually in one year or less.

Fraud Triangle

A model that describes the three elements present when an individual commits fraud: opportunity, pressure, and rationalization.

International Companies

Businesses that operate across multiple countries beyond their original or home country, dealing with international production or trade.

U.S Companies

Businesses incorporated and operating within the United States, subjected to U.S federal and state laws and regulations.