To Get Retail Florists to Use Its Web Site for Ordering

question 72

Multiple Choice

To get retail florists to use its Web site for ordering shop supplies,an Internet seller enters every retailer who places an order during a specified period of time in a sweepstakes.The winner of the sweepstakes receives a $1,000 check and gets his or her picture in the next issue of the trade's leading journal.The sweepstakes is promoted in several trade journals aimed at those in the floral business.This is an example of how the Internet can be used in combination with _____ in an integrated marketing communications program.

• A)publicity and sales promotion
• B)personal selling,publicity,sales promotion,and advertising
• C)trade promotion and advertising
• D)sales promotion,advertising,and public relations
• E)advertising,consumer promotion,and personal selling

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Definitions:

Money Market Instrument

Short-term debt instruments, often with high liquidity and low risk, used by companies and governments to manage their finances efficiently.

Commercial Paper

An unsecured, short-term debt instrument issued by corporations, typically used for the financing of payroll, accounts payable, and inventories.

Treasury Note

Debt obligation of the federal government with original maturity between 1 and 10 years.

Dow Jones Industrial Average (DJIA)

An index that shows how 30 large, publicly-owned companies based in the United States have traded during a standard trading session in the stock market.