Which of the Following Statements About Clutter in Magazine Advertising

question 62

Multiple Choice

Which of the following statements about clutter in magazine advertising is true?

• A)Clutter is not really a problem at all in magazine advertising.
• B)Most magazines devote less than 30 percent of their pages to advertising so clutter is a controlled problem.
• C)The clutter problem for a magazine increases as they become more successful since they attract more ad pages.
• D)Most magazines are not concerned about the clutter problem since there is usually no other way for advertisers to reach the market they serve.
• E)Clutter is a more serious issue for magazines than it is for either television or radio.

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Definitions:

Parietal Lobe

A region of the brain associated with processing sensory information concerning the body's position and navigation.

Frontal Lobe

The frontal lobe is a region in the brain involved in decision making, problem solving, control of purposeful behaviors, consciousness, and emotions.

Temporal Lobe

A region of the cerebrum responsible for hearing, understanding language, and storing memories.

Occipital Lobe

The region of the brain located at the back of the head, responsible for processing visual information.