Advertisers Who Want to Achieve Geographic Selectivity in Their Magazine

question 62

Multiple Choice

Advertisers who want to achieve geographic selectivity in their magazine media schedule can do so by advertising in:

• A)magazines like Chicago and Nashville.
• B)special-interest farm publications.
• C)trade publications.
• D)international editions of magazines only.
• E)general-interest farm magazines.

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Definitions:

Cross-Classification Table

A tabular method for displaying the frequency distribution among two or more categorical variables simultaneously.

Nominal Variables

Variables that represent categorial data which can be labeled or named but not logically ordered.

Frequency Bar Chart

A graphical representation displaying the frequency of various outcomes in a dataset. Each bar represents the frequency of each outcome or category.

Original Observations

The initial data collected or measured directly in an experiment or study before any manipulation, transformation, or analysis.