Which of the Following Statements About the Use of Color

question 17

Multiple Choice

Which of the following statements about the use of color in magazine advertising is true?

• A)The more color used in the ad,the lower the cost.
• B)Advertisers prefer using black and white because of the greater visual impact it makes.
• C)Research has shown that color ads are superior to black and white ads in terms of attracting and holding attention.
• D)Bleed pages are less expensive than color pages with margins because less fine-tuning is required with bleed pages.
• E)Black and white ads are generally considered superior to color in terms of recall,awareness,and retention.

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