Which Support Medium Should Be Employed If the Consumer Has

question 5

Multiple Choice

Which support medium should be employed if the consumer has already been provided with information about the service and now requires a directional medium?

• A)billboards
• B)product placements
• C)advertising specialties
• D)in-flight advertising
• E)Yellow Pages

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Definitions:

Patent Office

A governmental authority that processes applications for patents, granting exclusive rights to inventors for their innovations.

Infringement

The action of violating a law or right, especially referring to the unauthorized use of intellectual property.

Industrial Design

The professional practice of designing products used by millions of consumers around the world, focusing on aspects like shape, color, and functionality.

Trademark

A mark to distinguish the goods or services of one person from the goods or services of others.