Which of the Following Statements About the Level of Advertising

question 37

Multiple Choice

Which of the following statements about the level of advertising clutter in newspapers is true?

• A)Clutter is really not a problem in newspaper advertising since most ads are very large.
• B)Clutter is not a problem with newspapers even though nearly two thirds of the average daily paper is devoted to advertising.
• C)The term clutter only relates to broadcast media,not print media.
• D)Clutter is a particularly difficult problem in newspaper advertising since most ads are in black and white,and it is difficult to do anything unique or creative that will grab the reader's attention.
• E)There are no advertising techniques that will cause an ad to break though newspaper clutter.

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A statistical analysis method used to predict the outcome of a categorical dependent variable based on one or more predictor variables.