In-Depth Interviews with Consumers,focus Groups,and Observational Studies of How Consumers

question 16

Multiple Choice

In-depth interviews with consumers,focus groups,and observational studies of how consumers conduct their daily lives as consumers are all examples of:

• A)quantitative research techniques.
• B)qualitative research techniques.
• C)problem detection studies.
• D)econometric research.
• E)secondary internal research.