What Does It Mean When the Text Describes Newspapers and Magazines

question 88

Multiple Choice

What does it mean when the text describes newspapers and magazines as high-involvement media?

• A)They have to be acquired outside the home.
• B)Unlike network television,they must be actively sought.
• C)They are not purchased using routine purchase decision-making techniques.
• D)They generally require consumers to expend some time and energy to process the information they provide.
• E)They provide connotative meanings to life.

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Definitions:

Traditional View

A perspective or approach that adheres to long-established practices or interpretations within a particular field or culture, often contrasting with modern or innovative methods.

Existential Import

The implication that in stating something exists, the statement presuppose the existence of at least one instance of the subject.

Existential Import

In logic, the presumption that a statement implies the existence of the subject it mentions.

Modern View

Contemporary or current perspectives and interpretations in various fields such as art, literature, science, and philosophy.