A(n) _____ Test Is a Service Offered by Magazines Where

question 97

Multiple Choice

A(n) _____ test is a service offered by magazines where two or more versions of an ad are run in alternate copies of a particular issue of a publication.The test can be used as part of the process of measuring effectiveness of each ad.

• A)split run test
• B)inquiry test
• C)Starch test
• D)Gallup Robinson impact test
• E)day-after-recall test

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Definitions:

Noncomparative Evaluation

An assessment method where the performance or value of an item or individual is evaluated based on a set standard or criteria without direct comparison to other items or individuals.

Forced Distribution

A performance evaluation method where employees are ranked in groups and forced into a predetermined rating distribution, such as a bell curve.

Behaviour Observation Scale

A systematic method used to assess and record the frequency and quality of behaviors in a specific context.

Subjective Evaluation

The assessment or appraisal of work, performance, or artistry based on personal feelings, tastes, or opinions rather than objective criteria.