The "Visa on the Label" Program Under Which Visa Provides

question 78

Multiple Choice

The "Visa on the Label" program under which Visa provides uniform and linen manufacturers with advertising monies based on the number of yards of Visa fabric they buy from the company is an example of:

• A)vertical cooperative advertising.
• B)ingredient-sponsored cooperative advertising.
• C)horizontal cooperative advertising.
• D)a rebate cooperative advertising.
• E)a sales training program.

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Definitions:

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