Circulation Verification Figures Are Important to Media Planners Because

question 6

Multiple Choice

Circulation verification figures are important to media planners because:

• A)the figures provide them with reliable information about the size and distribution of a magazine's circulation.
• B)the figures show how many of the magazines were actually read.
• C)the figures provide information on the lifestyle characteristics of the individuals who read various magazines.
• D)planners want to be able to predict the degree of clutter and how it will affect their advertising.
• E)planners receive advertising funding from various trade associations based on the number of magazines that were distributed.

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