Which of the Following Statements About 15-Second Commercials Is True

question 128

Multiple Choice

Which of the following statements about 15-second commercials is true?

• A)There have never been any restrictions on when television networks could show 15-second spots.
• B)Many advertising people believe 15-second spots are equal to 30-second spots in terms of communication effectiveness.
• C)Fifteen-second spots are especially useful for advertisers that want to use a repetition strategy.
• D)Fifteen-second spots typically cost about half the price of 30-second spots.
• E)All of the above statements about the 15-second commercial are true.

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Definitions:

Swaying

Moving or causing to move slowly or rhythmically backward and forward or from side to side.

Oral Communication

The process of expressing information or ideas by word of mouth.

Personal Pronouns

Words used to substitute for specific names of people or things, such as 'he,' 'she,' 'they,' and 'it.'

Written Communication

The exchange of messages or information through written symbols, texts, or documents.