An Advertiser Preparing to Run a Large Ad in a Weekly

question 12

Multiple Choice

An advertiser preparing to run a large ad in a weekly newspaper needs to know that _____ can be a disadvantage associated with the selection of newspapers as the media vehicle.

• A)lack of geographic selectivity
• B)lack of demographic selectivity
• C)noise as defined by the communications process
• D)pass-along readership
• E)none of the above

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Definitions:

Track Moving Objects

The ability to monitor and follow the position and trajectory of objects in motion, commonly used in surveillance, video games, and robotics.

Bright Lights

High-intensity illumination, which can be natural or artificial, and is often used to enhance visibility in a given area or setting.

Response

Response refers to a reaction or reply to a specific stimulus or situation.

Spontaneous Abortion

The natural loss of a pregnancy before the fetus can survive independently, often referred to as a miscarriage.