The Increasing Use of Digital Video Recorders (DVRS)

question 43

Multiple Choice

The increasing use of digital video recorders (DVRS) :

• A) will likely benefit cable companies more than the broadcast networks
• B) threaten to make the traditional television advertising business model obsolete
• C) provide Internet viewers with alternative designated market areas
• D) suggests scatter market research will include more zappers and fewer adjacent zippers
• E) increase share of audience for image transfer cumulative spot advertisers

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Definitions:

Tobacco Industry

A sector comprising companies that grow, manufacture, and sell tobacco products.

Equilibrium Price

The market price at which the quantity of goods supplied equals the quantity of goods demanded, leading to market stability.

Positive Externality

A benefit enjoyed by a third-party as a result of an economic transaction they are not directly involved in.

Equilibrium Quantity

The amount of products or services available that matches the amount sought after at the price where supply meets demand.