Which of the Following Is NOT an Advantage of Television

question 99

Multiple Choice

Which of the following is NOT an advantage of television as an advertising medium?

• A)the creative options available
• B)its mass coverage and cost effectiveness for reaching large markets
• C)the captivity of the television viewing audience,which results in attention to commercials
• D)the ability to use continuous,flighting or pulsing schedules with television
• E)geographic flexibility within a local market area

---

Definitions:

Quantity Variance

The difference between the expected and actual quantity of materials used in production, reflecting efficiency in material usage.

Direct Materials

The raw materials directly used in the manufacturing of a product.

Budgeted Operating Income

The anticipated revenue from operations minus the expected operating expenses for a certain period, typically before financial expenses and taxes.

Flexible Budget

A budget that adjusts or flexes with changes in volume or activity levels, often used in variance analysis.