Today the Nielsen Television Index Provides Weekly Estimates of Networks

question 98

Multiple Choice

Today the Nielsen Television Index provides weekly estimates of networks and major cable viewing audiences on a national level through the use of an electronic device that measures what is being watched and by whom. This device is called a(n) :

• A) audimeter
• B) people meter
• C) electronic diary
• D) market survey
• E) focus group

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Definitions:

Economic Profits

The surplus remaining after subtracting total costs from total revenues, including both explicit and implicit costs, indicating the profitability of an enterprise beyond basic financial gain.

Entry Barriers

Entry barriers are obstacles that make it difficult for new firms to enter a market, often protecting existing firms from competition.

Excess Capacity Problem

A situation where a firm has more production capacity than needed to meet demand, leading to inefficient use of resources.

Monopolistic Competition

An economic setup in which several companies offer products that are closely related but not exactly the same, granting them a certain level of influence over the market.