Which of the Following Factors Makes It Difficult for Companies

question 97

Multiple Choice

Which of the following factors makes it difficult for companies with small advertising budgets to use television as part of their media mix?

• A)the fact television programs do not reach their target markets
• B)small ad agencies generally do not know how to produce TV commercials
• C)the high costs of producing and airing television commercials
• D)the limited creative options available through television
• E)none of the above

---

Definitions:

Changeable

Changeable refers to something that is capable of being changed, altered, or modified.

Nature-Nurture

A debate concerning the relative importance of an individual's innate qualities (`nature`) versus personal experiences (`nurture`) in determining or causing physical and behavioral traits.

Testosterone-Estrogen

Hormones that play significant roles in male and female biological and physiological characteristics, with testosterone being more prevalent in males and estrogen in females.

Gender Roles

Roles, behaviors, activities, and attributes deemed appropriate for men and women by society, built through social constructs.