Advertisers Have Little Control Over the Placement of Their Commercials

question 130

Multiple Choice

Advertisers have little control over the placement of their commercials within a program when they advertise using a(n) _____ arrangement.

• A)sponsorship
• B)participation
• C)daypart
• D)exclusivity
• E)run-of-station (ROS)

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Definitions:

Identical Twins

Twins that are genetically identical as they result from the splitting of a single fertilized egg, sharing 100% of their DNA and often having very similar appearances.

IQ Scores

A numerical measurement of a person’s intelligence relative to the population, based on standardized tests.

Impoverished Environments

Conditions lacking in stimulation and resources necessary for physical, emotional, and intellectual development.

Intervention Programs

Planned activities or strategies designed to modify a behavior, improve health outcomes, or alter social conditions.